ACE Unveils E15 Cost Calculator at CFCA Summit

The American Coalition for Ethanol (ACE) introduced a powerful new tool this week at the California Fuels + Convenience Alliance (CFCA) Summit to help fuel marketers seize the opportunity of E15: the E15 Cost Calculator, now live at flexfuelforward.com.

With California expected to approve E15, ACE’s new online calculator equips retailers with a resource to plug in real-time data to compare the costs and potential profits of selling E15 versus E10. It provides station-specific insights, including applicable state and federal tax credits, to show whether offering E15 can boost the bottom line.

“We've taken part in every trade show this organization has held since 2000, when California was gearing up to switch to E10, and this reminds me a lot of that,” said Ron Lamberty, Chief Marketing Officer of ACE. “What retailers wanted to know then is, ‘Can I make more money selling this new fuel?’ and ‘Can I sell it using my existing equipment?’ The questions are the same today. Fortunately, the answer to both is almost always ‘Yes,’ and these tools let retailers find that out using their own real-world numbers.”

The E15 Cost Calculator is the latest addition to FlexFuelForward.com—ACE’s digital hub tailored to fuel marketers. It joins the Flex Check tool, which helps station owners quickly determine if their existing equipment is compatible with E15.

Built with the needs of independent retailers and small chains in mind, these tools are available 24/7, empowering decision-makers to assess their options on their own schedule—without sales pressure.

“Single-store and small chain owners are in their stores all day and might not have time to do this kind of research during what others consider normal business hours,” Lamberty added. “That’s why we built this site and these tools—so they can get solid, specific answers when it’s convenient for them.”

The calculator can be used by marketers and retailers in all 50 states, and includes state-specific taxes and E15/E85 incentives in states that have them, making it a relevant and reliable resource for fuel retailers across the U.S.