FOR FUEL MARKETERS: FLEX FORWARD


Retailer Columns

The New Normal is people saying, “New Normal” All the Time

Last fall, the Nielsen organization predicted “convenience stores will grow faster than all other offline channels over the next five years, reflecting the hyper focus consumers are putting on expediency.” That was three months before any of us heard rumblings of the mysterious coronavirus we now know too well, and the resulting shut down of much of the world’s economy.

Convenience stores…

Funds for Higher Ethanol Blends in USDA’s HBIIP Pocket

On May 5, the U.S. Department of Agriculture released details on the Higher Blends Infrastructure Incentive Program (HBIIP) they announced earlier this year. The program will award up to $100 million in grants for biofuels infrastructure, with $86 million targeted toward improving availability of fuels containing higher percentages of ethanol like E15 and E85. Like the Biofuels Infrastructure Partnership…

All I Want for Christmas is Truth

Late last month, stories began to circulate that wet and cold weather had caused damage to significant portions of the potato crop in Canada and the U.S., leading to a potentially horrifying result: This North American potato crop failure could lead to reduced availability and increased prices for… French fries! Families gathered around their tables for Thanksgiving wondered if they were enjoying…

Giving Thanks Where Thanks Are Due

The past 18 months have been brutal to the ethanol industry. The Environmental Protection Agency gutted the Renewable Fuel Standard by issuing retroactive Small Refinery Exemptions (SREs), reducing refiners' renewable fuel requirements by 4 billion gallons and forcing ethanol producers to sell gallons at “clearance sale” prices. Had it not been for record-setting exports and forward-looking retailers…

E15 & Flex Fuel? Ask Someone Who Knows…

Based on input from retailers who stopped to see us at trade shows, emails and phone calls we received from marketers, and conversations we had with station owners we work with, ACE recently updated the flexfuelforward.com website to include more marketer “testimonials”…

Better Fuel, Lower Cost. Can That Be Right?

During the week and a half following President Trump’s Council Bluffs, Iowa, announcement saying EPA had updated Reid vapor pressure (RVP) regulations to allow E15 (15 percent ethanol and 85 percent gasoline) to be sold under the same rules as the 10 percent ethanol blend used in over 90 percent of cars on the road today, I heard from a handful of pump and equipment suppliers, each of whom had heard…

OK, so NOW can I sell E15 all year?

Last October, after President Donald Trump told attendees at an Iowa rally that he was ordering the Environmental Protection Agency (EPA) to update Reid Vapor Pressure (RVP) rules that restricted the sale of E15 fuel (15 percent ethanol, 85 percent gasoline) during summer months, many fuel marketers assumed the change was a “done deal.” It wasn’t. But following the announcement, EPA went to work…

ARE WE ALMOST THEEEERE?

Ah, the summer driving season…

Our minds drift back to a time when we (barely) helped our parents load up the Vista Cruiser, (including all the stuff tied to the roof rack), slid a cooler filled with snacks and ice-cold sodas in the “way back” and Dad ordered everyone to go to the bathroom before they got in the car. Everyone said they already went, but none of us did, and we loaded in the…

PLEASE DON’T SELL OUR FUEL

If you’re a petroleum marketer who has decided E15 is a bad fuel that costs too much to add to a station’s fuel slate, and consumers don’t want to buy it anyway (although you’d probably say “anyways,”), you’re welcome to seek me out at a trade show and tell me how much you hate ethanol, why it’s so bad, and how badly you don’t want to sell it. I’m not sure what kind of response retailers are looking…

“What We Have Here is a Failure to Communicate”

Retailer interest in E15 has increased in the past few months, based in part on the belief that last fall, at an event in Council Bluffs, Iowa, President Trump “signed something” making it legal to sell E15 year-round. That’s not quite what happened, but the President said it would be done before the summer Reid vapor pressure (RVP) season begins on June 1, and the process is underway so we’re hopeful…



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