News & Ideas

ACE returns to Monterrey for a more in-depth ethanol forum to address both returning and new retailers' questions

Sioux Falls, SD (March 21, 2019) – American Coalition for Ethanol (ACE) Senior Vice President Ron Lamberty marked his second trip to Mexico this year with a return visit to Monterrey to speak at an ethanol technical information forum for Mexican petroleum equipment installers and retailers. The forums are a joint effort of the U.S. Grains Council and the Mexican Association of Service Station Providers (AMPES), to inform Mexican petroleum marketers about opportunities in sourcing, marketing, and retailing ethanol-blended gasoline, as Mexico’s transportation fuel sector continues to evolve.

“We’re going back to some of the same cities we hosted workshops in last year, so this year, we’re providing more in-depth, practical information on offering gasoline with 10 percent ethanol at retail sites in Mexico,” Lamberty said. “Now that we’ve introduced ethanol across Mexico, and more station owners and operators understand it can help them increase their profits by providing lower-priced fuel to customers, we need to provide more ‘how to’ information with respect to supply, logistics, blending, octane economics, and retail marketing and promotion.”

Lamberty has shared his experience as an ethanol splash blender and retailer at nine events in Mexico since the fall of 2017, to set owners’ minds at ease with respect to adding ethanol blended fuel to locations using existing infrastructure. He has also demonstrated how marketers can make money as distributors of ethanol, something that has inspired the same entrepreneurial spirit exhibited by U.S. splash blenders back when ethanol was first being introduced in the nation. Fuel equipment companies in Mexico report increased interest from retailers and prospective wholesale distributors of ethanol since the workshop series began.

Last month, Lamberty traveled to Mérida, Mexico, and his 2018 travels to Mexico included visits to Mexico City in November, Xalapa in August, Chihuahua in July, León in June, and two workshops in the spring to Monterrey and Tijuana. Interest and attendance increase at each event, and ACE will continue to work with the USGC to provide information to retailers and others who want to sell more ethanol.

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