News & Ideas

ACE Makes Staff Changes in 2022: Hires Communications Manager, Appoints Lamberty as Chief Marketing Officer

The American Coalition for Ethanol (ACE) announces staff changes at the organization’s office in Sioux Falls, including the hiring of Ashley Borchert, former Digital Marketing and Social Media intern at Midcontinent Communications (Midco), to serve as Communications Manager, and the shifting of Ron Lamberty’s role from Senior Vice President and Market Development Director to Chief Marketing Officer…


ACE Unveils Never Before Demonstrated Hybrid Electric Flex Fuel Vehicle Project at Conference

With the push to net-zero vehicles over the next 10 to 30 years, and with “net zero” being understood as electric vehicles (EVs), the American Coalition for Ethanol (ACE) unveiled a vehicle demonstration project at its conference last week to disrupt this narrative and timeline by showing low to net-zero-carbon vehicles powered by ethanol already have cleaner lifecycle greenhouse gas (GHG) emissions…


ACE Thanks USDA for its Continual Investment in Biofuel Infrastructure

Sioux Falls, SD (April 23, 2021) –The U.S. Department of Agriculture Secretary Tom Vilsack announced investments in critical infrastructure this week that prioritizes climate-smart solutions and environmental stewardship, including an investment of $18.4 million in 20 states through the Higher Blends Infrastructure Incentive Program (HBIIP). American Coalition for Ethanol (ACE) Senior Vice President…


ACE Notifies Retailers USDA is Re-Opening HBIIP Application Portal For 30 Days to Award Remaining Matching Grant Funds

Sioux Falls, SD (December 17, 2020) – The U.S. Department of Agriculture is opening a new, 30-day application period starting Dec. 21 to provide retailers one more opportunity to apply for grant money still available under its Higher Blends Infrastructure Incentive Program (HBIIP). In October, USDA announced several recipients of the up to $100 million in matching grants to increase ethanol and biodiesel…


ACE Helps Retailers Determine E15 Compatibility by Launching “Flex Check” Tool

The American Coalition for Ethanol’s fuel-marketer focused Flex Fuel Forward website releases tool for fuel retailers to see how E15-compatible their station is right now.


ACE stands ready to assist fuel retailers as USDA rolls out HBIIP details to expand availability and use of higher ethanol blends

Sioux Falls, SD (May 4, 2020) – Today, the United States Department of Agriculture (USDA) announced further information and details surrounding the application process for its Higher Blends Infrastructure Incentive Program (HBIIP), which makes available up to $100 million in competitive grants for activities designed to expand the sale and use of renewable fuels, $86 million of which is reserved for…


ACE welcomes USDA fleet directive, infrastructure funding to expand availability and use of higher ethanol blends

Sioux Falls, SD (March 2, 2020) – USDA Secretary Sonny Perdue announced that the USDA intends to make available up to $100 million in competitive grants under the Higher Blends Infrastructure Incentive Program (HBIIP) for activities designed to expand the sale and use of renewable fuels, $86 million of which is reserved for higher blends of ethanol and approximately $14 million for higher blends of…


ACE leadership keynotes NEB-hosted training event for fuel retailers interested in adding E15, higher ethanol blends

Sioux Falls, SD (September 3, 2019) – As the first summer of nation-wide approved E15 use winds to an end, the American Coalition for Ethanol (ACE) continues its efforts to ensure retailers understand their hands are no longer tied by red tape preventing them from offering lower priced, higher octane E15 fuel to their customers all year. As a former fuel retailer himself, ACE Senior Vice President…


ACE revisits Tijuana to provide more in-depth ethanol information for returning and prospective retailers

ACE Senior Vice President Ron Lamberty returns a year later to offer more ‘how to’ information with respect to supply, logistics, blending, octane economics, retail marketing and promotion.


ACE introduces fuel retailers to ethanol at a technical forum in Mexico’s “oil country”

Sioux Falls, SD (April 11, 2019) –This week, American Coalition for Ethanol (ACE) Senior Vice President Ron Lamberty traveled to Tuxtla Gutiérrez, the capital and largest city of the southeast Mexico state of Chiapas. This trip marks his third time to the country this year to speak at ethanol technical information forums for Mexican petroleum equipment installers and retailers. The forums are a joint…



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