---
title: Roadmap | American Coalition for Ethanol
description: ACE's roadmap is focused on sparking new demand and value for ethanol using a proactive approach to spur growth in our industry.
---

![2](https://ethanol.org/hs-fs/hubfs/2.jpg?width=300&name=2.jpg)

# Roadmap

## Homefield Advantage

ACE members are the home team — innovators who’ve been leading the ethanol industry from the ground up for more than 35 years. Homefield Advantage reflects the deep roots, strong relationships, and firsthand knowledge our members bring to growing innovative solutions for this industry. This spirit guides ACE's activity and path forward — for producers, farmers, retailers, rural communities, and consumers who benefit from more affordable, homegrown energy.

![Bars](https://ethanol.org/hubfs/Bars.svg)

### What We’re Doing

ACE's 3-key focus areas:

1. Unlock new opportunities 
2. Increase demand and value 
3. Develop new markets and uses

![Redfield-aerial 1](https://23874947.fs1.hubspotusercontent-na1.net/hub/23874947/hubfs/Plant%20Photos/Redfield-aerial%201.jpg?width=300&name=Redfield-aerial%201.jpg)

### The Where, When and Why

**Where:** Homefield Advantage maps out the journey we are taking to success. There are complex challenges in front of us that require a systematic approach and tenacity to achieve meaningful results.

**When:** ACE is determined to help our members do well for themselves and their communities now and well into the future. 

**Why: **To increase demand. We are laser-focused on expanding the use of ethanol, so the focus areas of Homefield Advantage address what matters to your company in measurable ways.

And don’t forget about “**How**”: how you can get involved in this initiative with us. You are our most effective advocates. Your active participation and input motivates us to work hard and make a difference for you.

[Read More](https://youtu.be/UJSt6cekC3A?si=yCeSfGizavI4Mrfm)

![closeup of cowboy boots above park bench. ](https://23874947.fs1.hubspotusercontent-na1.net/hub/23874947/hubfs/Generic%20Photos/Farm%20Images/Untitled%20design%20(25).jpg?width=300&name=Untitled%20design%20(25).jpg)

![Bars](https://ethanol.org/hubfs/Bars.svg)

## Discover the Homefield Advantage Throughout Our Work

[![FarmGirl_Edited02](https://23874947.fs1.hubspotusercontent-na1.net/hub/23874947/hubfs/Generic%20Photos/Farm%20Images/FarmGirl_Edited02.png?width=300&name=FarmGirl_Edited02.png)

Read More

Increase Ethanol ValueRead More 

](https://ethanol.org/our-work/increase-ethanol-value?hsLang=en)[![BluePump_2311743411](https://23874947.fs1.hubspotusercontent-na1.net/hub/23874947/hubfs/Generic%20Photos/Automotive%20Images/BluePump_2311743411.png?width=300&name=BluePump_2311743411.png)

Read More

Develop MarketsRead More 

](https://ethanol.org/our-work/develop-markets?hsLang=en)[![Evergreen Photos for Website](https://23874947.fs1.hubspotusercontent-na1.net/hub/23874947/hubfs/Evergreen%20Photos%20for%20Website.jpg?width=300&name=Evergreen%20Photos%20for%20Website.jpg)

Read More

Unlock New OpportunitiesRead More 

](https://ethanol.org/unlocking-new-opportunities?hsLang=en)

![Ace-Chevron-BG](https://ethanol.org/hs-fs/hubfs/Ace-Chevron-BG.jpg?width=300&name=Ace-Chevron-BG.jpg)

###  Become a member of the family

[Join Ace Today](https://ethanol.org/join?hsLang=en)

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